email营销邮件模板

email营销邮件模板

篇一:电子邮件营销之优秀邮件模板制作秘诀

如何制作一个讨人喜欢的邮件模板，让顾客眼前一亮,是众多邮件营销人员头痛的事。因为水能载舟，亦能覆舟。好的EDM邮件模板可以轻松引导顾客注意你希望表达的重要信息，反之，将导致他们觉得不知所云，让整个电子邮件营销前功尽弃。

U-Mail邮件群发平台总结发现，制作一套优秀的电子邮件模板的秘诀，重点遵从以下规则:

一、格式编码注意事项:

1.邮件内容页面宽度在600到800px(像素)以内，长度1024px内

2.电子邮件模板使用utf-8编码

3.源代码在10kb以内

4.用Table表格进行布局

5.邮件要求居中时，在table里设定居中属性

6.文件不能由WORD直接转换而成

7.不能有外链的css样式定义文字和图片

8.不要有动态形式的图片

1

9.没使用<table</table以外的body、meta和html之类的标签

10.背景图片代码写法为:<table background=background.gif

cellspacing=0 cellpadding=0

11.没有出现onMouseOut onMouseOver

12.没使用alt

13. font-family属性不为空

二、电子邮件模板文字规则:

1.邮件主题在18个字以内，没有――～??等符号

2.邮件群发主题和内容中不存在带有网站地址的信息

3.文字内容、版面简洁，主题突出

4.没有敏感及带促销类的文字

5.本次模板发送不超过20万封

三、电子邮件模板图片规则:

1.尽量使用图片，减少文字量

2.整页图片在6张以内，每张图片最大不超过15kb

3.图片地址不是本地路径

4.图片名称不含有ad字符

5.整个邮件模板不是一张图

四、电子邮件模板链接规则:

1.链接数量不超过10个

2

2.链接是绝对地址

3.链接地址的长度不超过255个字符

4.不使用map功能

5.制作了一份和邮件内容一样的web页面，在邮件顶部写:

“如果您无法查看邮件内容，请点击这里”，链接指向与邮件

营销内容一致的web网页。

篇二:英语外贸邮件模板大全, 各类正式外贸电子邮件开

头模板, 英文商务回复跟进email模板

英语外贸邮件模板大全 各类正式外贸电子邮件开头模板,

英文商务回复跟进email模板

1. 向顾客推销商品

Dear Sir: May 1, 2001

Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.

Yours faithfully

2. 提出询价

Dear Sir: Jun.1, 2001

We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly

3

send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..

Truly

3. 迅速提供报价

Dear Sir: June 4, 2001

Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.

交易的契机

4. 如何讨价还价

Dear Sir: June 8, 2001

We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify

4

itself by an increase in business. We hope to hear from you soon.

Yours truly

5-1 同意进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested.

Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.

Sincerely

5-2 拒绝进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current

situation leaves us little room to bargain. We hope you will reconsider the offer.

5

Truly

6. 正式提出订单

Dear Sir: June 15, 2001

We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.

Truly

7. 确认订单

Dear Sir: June 20, 2001

Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the

date of dispatch. We are at your service at all times.

Sincerely

8. 请求开立信用证

Gentlemen: June 18, 2001

Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20.

6

Upon arrival of the L/C we will pack and ship the order as requested.

Sincerely

9. 通知已开立信用证

Dear Sir: June 24, 2001

Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the

Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed.

Sincerely

10. 请求信用证延期

Dear Sir: Sep. 1, 2001

We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.

Sincerely

11. 同意更改信用证

7

Gentlemen: Sept. 5, 2001

We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to

extend the L/C up to and including September 30. Please keep us abreast of any new development.

Sincerely

交易的进行

12. 抱怨发货迟延

Dear Sirs: Sept. 25, 2001

Concerning our order No. 599 for 200 mountain bikes, so far you have shipped only 50 bikes against the shipment. We are notifying you that we reserve our right to claim on you for the shortage, if it is confirmed. We have given our customers a definite assurance that we would supply the goods by the end of September. We hope you will look into this urgent matter.

Yours faithfully

12a. 处理客户的抱怨

Gentlemen: Sept. 30, 2001

In response to your letter of Sept.25, we regret your complaint very much.

Today we received information from

8

Hong Kong that the remaining 150 bikes were on a ship that developed

engine trouble and had to put into port for repairs. The trouble was not serious, and the vessel is now on her way. She would arrive at your place tomorrow or the next day.

Truly

14-1 取消订货

Dear Sirs: Oct. 2, 2001

We are sorry that causes completely beyond your control have made it impossible for you to keep the shipment date of Sept. 30. Since you have failed to uphold your end of the agreement, we find it necessary to cancel our order. Unfortunately, our buyers cannot wait indefinitely for the units. We are sorry that it is necessary to take such a drastic step.

Sincerely

14-2 谅解迟运原因

Gentlemen: Oct. 2, 2001

We have received of your notice of delay of shipment due to mechanical troubles on the ship. We are pleased that the order is now on its way. Thank you for the notice. We are eagerly awaiting the ship's arrival.

9

Yours faithfully

交易的尾声

15. 货物损坏报告

Dear Sirs: Oct. 4, 2001

Upon arrival of your shipment, the ship's agents noticed that case No. 5 was damaged and notified us. The number of articles in the case is correct according to the invoice, but the following articles are broken: (List of articles)

As you will see in our survey report and of the ship's agents', that these units are damaged and quite unsaleable. Please send us replacements for

the broken articles; we await your reply in due course.

Sincerely

16-1. 拒绝承担损坏责任

Dear Sirs: Oct. 8, 2001

Thank you for informing us of the damaged shipment. Since the units were packed with the best of care, we can only assume that the cases were handled roughly. We therefore urge you to lodge your claim with the insurance company.

Sincerely

10

16-2. 承担赔偿责任

Gentlemen: Oct. 8, 2001

As soon as we got your letter we got in touch with the packers and asked them to look into the

matter. It appears that the fault lies with the packaging materials used. We

have since corrected the mistake. We apologize for the oversight, and are sending a new delivery immediately.

Sincerely

交易花絮

17. 催要逾期货款

Dear Sirs: Nov. 30, 2001

It has come to our attention that your payment is one month overdue. The units ordered were delivered to you on September 26 and were invoiced on September 30. Payment is due on October 30. We look forward to seeing your remittance within a week.

Sincerely

18. 付清逾期货款

Dear Sirs: Oct. 3, 2001

We have looked into the cause of the delay in payment and have found that our accounting department made an

11

oversight in making your remittance. We are sorry for the

inconvenience. The sum of US$ 20,000 has been sent to you

by Telegraphic Transfer and should reach you sometime

tomorrow.

Sincerely

篇三:三个可立即套用的邮件营销模板

三个可立即套用的邮件营销模板

由于此邮件营销模板原文是英文，所以有些语言习惯跟中国的不大一样(例如凡客体，淘宝体，TVB体这种文体因为熟知它们的群体正好是网络受众，因此这类文体更适合在中国的互联网营销市场使用)，故不主张照搬此邮件营销模板，但是这种邮件营销思路值得借鉴，毕竟内容和营销还是一大根本。

如果说邮件营销是有技巧的话，那么在撰写营销邮件的同时就必须具备:

1、令对方感兴趣的内容

2、有说服力的推销。

但是很遗憾，大部分的营销邮件要不就是纯内容型的要不就是纯推销型的。如果你将这两者融合进你的营销邮件，你的销售量就会明显攀升(还是长期的哦)。

我现在就给你一些恰到好处的邮件营销案例来说明我的观点。这里说的例子，就是一些“即时可用的模板”。下面我

12

们就用这种固定不变的形式来撰写营销邮件。

从今天开始，大家只要往下面三个营销邮件的模板的空格处填入关于你所销售的商品、所提供的服务或者你所营销的内容的详细信息，然后把它们添加到你的邮件列表，然后点击发送即可。

这些营销邮件即可帮你卖出你的大部分产品或者将你的服务更广泛地提供给你的顾客。你也许看到那些模板觉得他们不是你自己想出来的，但是没关系。因为他们100%没有专利权，你完全可以采用，并且可以修改到满意为止。你可以尽情地去发挥，使它们看上去就像是你想出来的一样，但是在关键的地方一定要保持它们最基本的结构。

好了，省去你的后顾之忧后，下面就是三个邮件营销模板，每个都有其与众不同的特点。

一、故事型邮件

标题:一个解决你________问题的独特方法

注意:在空格处填入你销售领域中最紧迫或者最棘手的问题。

正文内容:

称呼，

和您一样，我也忍受着________的痛苦。

这________和________经常让人难受。

注意:填入你销售市场中正在面临的问题/症状。可以稍微

13

拓展下，根据你的需要描述得越详细越好。

简直痛不欲生。

但是我觉得我应该告诉你们________。

你知道为什么吗,

事情本不应该是这样发展的。

你看，有一天，当我________我就萌发了一个关于如何解决我_______这个问题的奇怪的办法。于是我就决定________～

注意:尝试找出你产品中最令人耳目一新，别具一格的地方。这样大多数人就会被你的问题所打动认真看下去，他们还会真的想要帮助解决这个问题。

接着我就去了解事情的结果。

结果出乎我的意料。这个办法奏效了～

时事上，它的快速奏效，让我几乎认为这就是一个偶然现象。

但它并非偶然。

它确实奏效了。

现在我就相信它也能解决你________的问题了。

我现在就告诉你我到底做了什么，你通过我的________产品可以怎么做到这点。你的网站的链接

一定要快哦～

现在正是最低价的时候。

14

过了这个村就没这个店了哦。

抓住今天的机会，明天就跟________说拜拜。

你的名(转 载 于:wWW.xlTkWJ.Com 小 龙文 档 网:email营销邮件模板)字

备注:如果你今天购买________，还可以享受________

注意:尽可能详细地描述你的优惠。

你现在还不可以走开哦。

点击这里查看更多优惠。

你的网站的链接

二、与历史相关的解答邮件

标题:怎样用________攻克这个古老的________

注意:这封邮件虽然需要花点心思和做点调查，但是却很值得一试。谈一下某个可以解决类似问题的古老的故事或者谈下某个名人是如何解决这个问题的，很大程度上会为你赢得更多顾客。

正文内容:

称呼，

您是否听过________,

他们这么睿智的人总会有一些非凡的哲理。

尤其是关于________

你看，他们并没有________此类的困扰。

我怀疑他们一定都在嘲笑那些周边正在遭受________的

15

国家/种族/部落的人。他们有什么秘密,

不管你信不信他们就是这样解决________。

注意:不要写得太清楚，不要给出细节，只是给出他们怎么解决问题的一个大概描述即可。

我们在推出________的时候已经做过上千次调研。

我必须要说他们解决________的方法是十分诡异的。

但是效果确实这么令人疯狂。

你可以点击这里看看他们是怎么做到的。

你的网站的链接

你的名字

备注:有句话怎么说了,

那些拒绝从历史中吸取教训的人必定重蹈覆辙,而你，完全可以像他们一样利用________避免损失。

现在就告诉你他们是怎么做到的:

你的网站的链接

三、可靠的推荐型邮件

注意:这个邮件模板运用了你客户中的“名人效应”。这类的推荐信的作用十分强大。使用这个模板有时候甚至可以说服那些平时坚定的怀疑论者在短时间内下单。

标题:________推崇________

注意:第一个空格是写这封推荐信的名人的名字，第二个空格是他们推荐的产品。正文内容:

16

称呼，

生活中总有些问题。

“本，你的________产品真的没有问题吗,我们大多数人都不知道是谁一直研究________,”

我不大可能回答像类似这样的问题。

我并不知道到你知道什么。

但是我可以说，它是唯一并且是对大家有用的。当它________和________的时候，你们已经了如指掌了。

注意:在横线上填上你产品的主题，例如

“blogging””SEO””宠物狗训练”等等。打个比方，________

注意:名人的姓名

他/她就不是侥幸的。

注意:开始谈论那些名人，他/她是谁，他们是做什么，他们是哪个领域的知名人士。他们并不是普通人，不是吗,

或许，他已经了解了一些________

看看他们怎么说:

注意:在这里陈述名人的推荐

现在你就可以得到它。

________并不仅仅是开玩笑的。

今晚截止时间前购买的用户都可以得到________的折扣。

点击这个链接购买你还可以得到________:

你的网站的链接

17

你的名字

接下来——

以上给出的就是三个营销邮件的模板，希望它们可以带给你的顾客一个有趣的阅读体验，同时可以有助你提高产品和服务的销售量。

18