GUCCI MARKET ANALYSIS
Allegati
Paola Cillo Lidy Grimaldi
Emanuela Prandelli
(protocollo n° 7617)
Copyright © SDA Bocconi, Milano Allegati
SDA Bocconi School of Management
Relevant Attributes Quality of materialStyleFitTotal scoreScore30%50%20%GucciGucci ScoreYves Saint Yves Saint LaurentLaurent Score61,872,1653,01,0643,00,8Balenciaga554Balenciaga McQueenScore1,52,50,8473Gucci market analysis: Young women(protocollo n. 7617) McQueen McCartney McCartney ScoreScore1,23,50,65731,53,50,6100%66555566Clothes Market87,576,565,554,543,533 McQueen McCartney Gucci Balenciaga Yves Saint Laurent Style45Quality of Material67Copyright SDA Bocconi, Milano
SDA Bocconi School of Management
Gucci market analysis: Young women
(protocollo n. 7617)
Bottega Veneta
656
Bottega Veneta Score1,82,51,2
Relevant Attributes Quality of materialStyleFitTotal score
Score30%50%20%
GucciGucci ScoreYves Saint Yves Saint Sergio RossiSergio Rossi ScoreLaurentLaurent
Score
61,872,161,873
3,50,6
46
2,01,2
67
3,01,4
100%6566
Accessories Market76,56Style5,554,543,5333,544,555,566,57Quality Of MaterialBottega Veneta Sergio Rossi Gucci Yves Saint LaurentCopyright SDA Bocconi, Milano
SDA Bocconi School of Management
Gucci Market Analysis: middle aged women(protocollo n. 7617)Gucci ScoreYves Saint Laurent764Yves BalenciagaBalencia Saint ga ScoreMcQueenLaurent Score3,552,541,21,2541,01,273 McQueen Score2,01,40,9McCartney McCartney Score2,51,40,9Relevant Attributes Quality of materialStyleFitTotal scoreScoreGucci50%20%30%6653,01,21,5573100%66545Clothes Market65Fit432112345678Quality of MaterialBalenciaga McQueen McCartney Gucci Yves Saint Laurent Copyright SDA Bocconi, Milano
SDA Bocconi School of Management
Gucci Market Analysis: middle aged women
(protocollo n. 7617)
Relevant Attributes Quality of materialStyleFitTotal score
ScoreGucciGucci ScoreYves Saint Laurent
746
50%20%30%
673
3,01,40,9
Yves Sergio RossiSaint Laurent Score3,560,81,8
67
Sergio Rossi Score3,01,22,1
Bottega Veneta
656
Bottega Veneta Score3,01,01,8
100%5666
Accessories Market987654321001234Sergio Rossi Bottega Veneta Gucci Yves Saint Laurent Fit56789Quality of MaterialCopyright SDA Bocconi, Milano
SDA Bocconi School of Management
Gucci market analysis: professional women(protocollo n. 7617)Relevant Attributes Quality of materialStyleFitTotal scoreScoreGucciGucci ScoreYves Saint Laurent76420%40%40%6651,22,42,0Yves BalenciagaSaint Laurent Score1,452,41,654Balenciaga Score1,02,01,6 McQueen McQueen Score0,82,81,2McCartney McCartney Score5731,02,81,2473100%65555Clothes Market5,554,543,532,521,5111,522,533,5Gucci Balenciaga Yves Saint Laurent McQueen McCartney Fit44,5Style55,566,577,5Copyright SDA Bocconi, Milano
SDA Bocconi School of Management
Gucci market analysis: professional women
(protocollo n. 7617)
Relevant Attributes Quality of materialStyleFitTotal score
ScoreGucciGucci ScoreYves Saint Laurent
746
20%40%40%
673
1,22,81,2
Yves Sergio RossiSergio Rossi Saint ScoreLaurent Score1,461,21,62,4
67
2,42,8
Bottega Veneta
656
Bottega Veneta Score1,22,02,4
100%5566
Accessories Market7,576,565,554,543,532,5222,5Sergio Rossi Yves Saint Laurent Bottega Veneta FitGucci 33,544,5Style55,566,577,5Copyright SDA Bocconi, Milano
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